HOLA
Challenge
Target Audience
SMP
To make consumer fall in love with a brand-new dating app.
Single people age 25-35 seeking serious relationships. They believe in the value of long-term relationships and value deep compatibility over mere physical attraction.
Where chemistry meets connection.
Insight
In a world full of dating apps, finding love should be easier. Yet, many experience “online dating fatigue,” spending hours chatting only to find no chemistry. Despite promises of instant connection, real love feels more elusive than ever.
Opportunity
Other dating apps: Connect —> Chat —> Chemistry
HOLA: Chemistry —> Connect —> Chat
(through HLA matching)
What is HLA?
We all have HLA (Human Leukocyte Antigen) genes, and they help our bodies recognise what cells belong to us and what don’t. Research shows that people with compatible HLA genes often experience stronger sexual attraction and deeper emotional connections. HOLA uses this science to match users based on their HLA compatibility, enhancing romantic chemistry.
Big Idea
Find your biological soulmate. Trust chemistry.
