Chobani Oat Milk Postcards

A postcard is one of those simple things that can mean so much when sent with sincerity.
It’s a small gesture, but often one of the most thoughtful.

This campaign aimed to create light-hearted, collectible postcards that spark joy and connection—
whether you send one to someone special or keep it just for fun.

Challenge:
How do you make someone want to buy a postcard…
with Chobani on it?

Answer: Meme face!
Funny, relatable, and globally shareable.