Chobani - Postcard Campaign

A postcard is one of those simple things that can mean so much when sent with sincerity.
It’s truly one of the most thoughtful and meaningful gestures someone can share.

The goal of this campaign is to create light-hearted, playful postcards that resonate with people—reminding them of someone special and inspiring them to send one or collect them just for fun.

Big idea: Meme face!
Funny, relatable, and widely shared across the world.